Expanding AOL's Premium Ad Formats to MSN and Mobile
Renewed discussions about interruptive advertising and its residual effects (e.g. ad blocking) have elevated the need for the industry to rethink the relationship between ads and content.
AOL’s focus has been to develop more premium advertising experiences and invest across a number of teams and technologies to deliver more beautiful, engaging and relevant advertising experiences, while lessening the load of ads on pages and streamlining the back-end technologies that enable these experiences.
Since 2010 – when we launched our first Project Devil ad format – we’ve expanded our premium solutions across mobile and video, and helped infuse programmatic into the creative process (through our launch of ONE by AOL: Creative), automating the grunt work and allowing creatives to focus on, well, creativity.
Today, we are taking another step in advancing the growth of premium advertising, and are excited to announce the expansion of AOL’s premium formats on MSN.com (link is external), as well as greatly scaling programmatic access of premium formats to tens of thousands of mobile applications.
This development brings a number of new mobile-centric opportunities to advertisers who want to engage with audiences on a much deeper level with more data-driven, interactive formats. As part of our vision of an open ecosystem, we believe that continuing to partner and integrating with first- and third-party solutions helps to simplify the process for advertisers and gives them new ways to think about how to engage with audiences.
Included in this expansion are:
- MSN: Halo (link is external), Devil (link is external), Billboard (link is external), Loft (link is external), and Devil Full-Page Flex (link is external) ad formats are now available on MSN’s sites in the US, Canada, Japan and Spain, and will be available in the UK, France, Germany, Italy, and Brazil in March. AOL’s linear video premium formats (link is external) will also be available in these markets later in Q1;
- Millennial Media: The Devil Full-Page Flex (User-expand) (link is external) ad format will be available on more than 65,000 mobile apps globally in Q1;
- ONE by AOL: Display: Devil Full-Page Flex and Mobile Interstitial (link is external) ad formats are available today to be purchased programmatically, and will get increased mobile in-app scale in early Q2 through integrations with MoPub and ONE by AOL: Mobile. Through these roll-outs, AOL’s reach for in-app rich media will be increased by an estimated four-times.
—-
Learn more at: http://aol.it/1Xt9HTC (link is external)
