CDD

program areas Digital Citizen

  • Blog

    Verizon's AOL’s Kline Sees Location-Based Mobile As ‘Untapped Frontier’

    “flywheel” of data-driven advertising and content under the Verizon umbrella.

    COLOGNE-To the world at large, the fate of Yahoo had been a long-running saga that seemed like it would never end. But to AOL CMO Allie Kline, the deal joining AOL and Yahoo is a big momentum boost for the “flywheel” of data-driven advertising and content under the Verizon umbrella. With Verizon (link is external) already having scooped up some of the biggest and most powerful content brands, “The potential acquisition of Yahoo that only increases our footprint on the brand side,” Kline said in an interview with Beet.TV in mid September at the annual DMEXCO (link is external) conference and exposition. Combining content capabilities with data-driven technology platforms, “you really start to think about the possibility of data-driven content, data-driven advertising and that ecosystem just continuing. We call it the flywheel,” Kline (link is external) said. AOL, which considers mobile to be “a horizontal layer underneath both content and technology,” sees vast potential in the enlarged company’s ability to have technology inform decisions on which content to show on which devices. The personalization that can happen on mobile is optimized by the “unprecedented” Verizon subscriber base, according to Kline. “So we really see that as a strong competitive advantage going forward, particularly in areas like location-based data, which we see as an untapped frontier,” said Kline. On the content side, Kline cites the reach and engagement of properties like Huffington Post and Engadget (link is external). The addition of Yahoo’s news, finance, sports and other brands will add more spin to the freewheel. Once the Yahoo merger is done, the challenge will be “To be able to figure out how to put this combination of assets together and how to tap into the network of publishers and brands that we partner with in order to achieve great scale without compromising premium content,” Klein said.
  • Cross-Device Privacy Must be Protected by FCC Proposed Rule on Broadband ISPs

    Geolocation & Cross Platform and Application Data is Sensitive information. AT&T expands cross-device targeting

    ... ISPs are engaged in cross-device tracking of its subscribers and customers which allow them to target advertising at the individual and household level. Exemplary for all ISPs, we are highlighting AT&T’s efforts in this area. AT&T is expanding its cross-device tracking in order to target individuals on their mobile device after collecting and analyzing their data using the company's internal data and analytics capabilities. In a recent interview, AT&T AdWorks President Rick Welday explained that by the end of this year AT&T will allow marketers to “advertise in 14 million addressable households, 30 million mobile devices and millions of streams within the DirecTV app.” While AT&T may claim that its cross-device tracking is done “anonymously,” that is merely a euphemism to obscure the invasion of privacy that underlies such practices. Mr. Welday explains that AT&T’s data-driven monitoring of its customers enables it to develop dossiers that reveal whether their users are a new homeowner, a new parent, or in the market for an automobile. In its trials with cross-device targeting, AT&T worked with leading Fortune 100 brands as well as promoting its own “AT&T Mobility Wireless” service. The Fortune 100 companies that AT&T worked with likely provided their own so-called first-party data to be used for such cross-device targeting. This illustrates the operational realities today for consumer profiling data, where data are no longer shared with advertisers, but rather advertisers provide such data to ad-delivery platforms (such as AT&T's) for increasingly granular targeting.[3] Linking devices (and the application history on and geolocation on of those devices) to a particular consumer via a unique identifier should be prohibited, unless the ISP has obtained affirmative, express consent (opt-in). The rule’s definition of ‘sensitive information’ must therefore reflect industry practices and include any data elements that allow for this kind of cross-device tracking. The final rule must give ISP customers control over their data, and before companies can proceed with targeted advertising, they must obtain an opt-in consent from their customers. We are particularly concerned that without such safeguards the rules would allow for a by-passing of requirements of the Children’s Online Privacy Protection Act, by using insights gained via cross device tracking to target children without parental consent. Finally, we urge the Commission to affirm in its final rule the need for safeguards against any unauthorized attempts to re-link devices (and its app usage history and geolocation information) to associate them with one user. CDD respectfully urges the FCC to enact its proposed safeguards as soon as possible to help address the further eroding of Americans’ privacy by ISPs.
  • Blog

    CDD Welcomes FCC Chairman Wheeler’s Broadband Privacy Proposal

    Provides Key New Safeguards for ISP Customers’ Privacy

    Washington, DC: Federal Communications Commission Chairman Tom Wheeler announced today (link is external) that he is circulating a broadband ISP privacy proposal to the other four FCC Commissioners detailing a plan that would provide individuals with key safeguards regarding their data. The proposal is designed to help implement the FCC “Open Internet” order to ensure that ISPs respect the privacy of communications over broadband and mobile networks. The following can be attributed to Katharina Kopp, Deputy Director, Center for Digital Democracy: We laud the timely development of a rule that would require ISP customer permission before much of their personal information may be used or shared. This proposal offers consumers the much needed safeguards and desired control over their own personal information. For the first time, ISPs would have to obtain customer consent for the use of web browsing and app usage history for advertising purposes. Given the unique position of ISPs as gatekeepers to vast amounts of customer data, the FCC’s proposed broadband privacy rule is a critical step in preserving a free and open Internet into the 21st century. Because we know that ISPs’ big data analytical capabilities can turn seemingly non-sensitive information into highly private information about our lives, and because all our browsing data and the content of our communications is incredibly sensitive to begin with, we had asked the FCC to avoid drawing distinctions between “sensitive” and “non-sensitive” categories of information. Still, we believe that the proposal’s framework can work for consumer privacy provided the FCC’s definition of “sensitive” is robust and meaningful. We will work to ensure this proposal is effectively implemented and that ISP broadband consumers receive the privacy protections they deserve. The Center for Digital Democracy is a leading nonprofit organization focused on empowering and protecting the rights of the public in the digital era.
  • Blog

    Introducing Salesforce Einstein–AI for Everyone

    Artificial Intelligence Uses Big Data for 1:1 consumer targeting/Privacy & Consumer Protection?

    Apple’s Siri analyzes thousands of movie showings and surfaces recommendations for the best times and theaters based on my location within seconds. Spotify knows my music preferences and curates personalized playlists for me. Facebook instantly recognizes my friends in photos and suggests tags with nearly 98 percent accuracy (link is external). All of this is made possible by artificial intelligence (AI)–complex and highly technical solutions such as natural language processing, deep learning and machine learning that when applied to everyday actions in our personal lives make us smarter and more productive. Today, Salesforce is delivering Salesforce Einstein–artificial intelligence for everyone. For many companies, the technical expertise, infrastructure and other resources required to deliver AI solutions is too significant to leverage in their enterprise applications. But in keeping with Albert Einstein's dictum that the definition of genius is taking the complex and making it simple, Salesforce Einstein is removing the complexity of AI, enabling any company to deliver smarter, personalized and more predictive customer experiences. Salesforce Einstein is a set of best-in-class platform services that bring advanced AI capabilities into the core of the Customer Success Platform, making Salesforce the world’s smartest CRM. Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein’s models will be automatically customized for every single customer, and it will learn, self-tune, and get smarter with every interaction and additional piece of data. Most importantly, Einstein’s intelligence will be embedded within the context of business, automatically discovering relevant insights, predicting future behavior, proactively recommending best next actions and even automating tasks. With Einstein, the world’s #1 CRM is now the world’s smartest CRM and we’re bringing intelligence to all of our clouds. But don’t take my word for it. See below to hear from our Cloud GMs about what Einstein (link is external)means for all our clouds. Sales Cloud Einstein (link is external) Service Cloud Einstein (link is external) Marketing and Analytics Cloud Einstein (link is external) Community Cloud Einstein (link is external) IoT Cloud Einstein (link is external) App Cloud Einstein (link is external) We couldn’t be more excited to finally unveil Salesforce Einstein after two years of hard work and targeted acquisitions. As we continue to build out AI for CRM, we are committed to understanding the next generation of AI technology and how it can best be applied to Salesforce. This effort will be led by Salesforce Research, a new research group focused on the future of AI, under the leadership of Dr. Richard Socher, our Chief Scientist.
  • Electronic Privacy Information Center & CDD Defend Privacy Rights of WhatsApp Users

    WhatsApp plan to transfer user data to Facebook is unlawful, groups tell Federal Trade Commission (FTC)

    Washington, DC (August 29, 2016) – The Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy (CDD) today filed a complaint with the Federal Trade Commission, stating that the WhatsApp plan to transfer user data to Facebook is unlawful and that the FTC is obligated to block the proposed change in business practices.The EPIC-CDD complaint responds to a recent announcement from WhatsApp that the company plans to disclose the verified telephone numbers of WhatsApp users to Facebook for user profiling and targeted advertising.“When Facebook acquired WhatsApp, WhatsApp made a commitment to its users, to the Federal Trade Commission, and to privacy authorities around the world not to disclose user data to Facebook. Now they have broken that commitment,” said Marc Rotenberg, President of EPIC. “Clearly, the Federal Trade Commission must act. The edifice of Internet privacy is built on the FTC’s authority to go after companies that break their privacy promises.” Facebook and WhatsApp are the two largest social network services in the world. According to Wikipedia, WhatsApp has over one billion users. Facebook purchased the company in February 2014 for 19.3 billion dollars.EPIC Consumer Protection Counsel Claire Gartland explained, “In 2014, the FTC said that WhatsApp had to obtain affirmative consent to transfer user data to Facebook. There was an opt-out provision but that only applied to new information. Since WhatsApp intends to transfer user telephone numbers, which is not new data, it must obtain opt-in consent.”Gartland continued, “The phone number may also be the single most valuable piece of personal data obtained by WhatsApp. WhatsApp users are required to provide a verified phone number to use the service. And the phone number provides a link to a vast amount of personal information.”“The proposed change – an opt-out for data previously obtained – is exactly what the FTC said WhatsApp could not do,” said Gartland. “The transfer is only allowed if the consent is opt-in.”“The FTC has an obligation to protect WhatsApp users. Their personal information should not be incorporated into Facebook’s sophisticated data driven marketing business,” said Katharina Kopp, Ph.D., and CDD’s Director of Policy. “Data that was collected under clear rules should not be used in violation of the privacy promises that WhatsApp made. That is a significant change that requires an opt-in, according to the terms the FTC set out. It’s not complicated. If WhatsApp wants to transfer user data to Facebook, it has to obtain the user’s affirmative consent.”In 2011, EPIC, CDD and more than a dozen consumer privacy organizations pursued a successful complaint at the FTC that led to a twenty-year consent order after Facebook changed user privacy settings in a way that made users' personal information, such as Friend lists and application usage data, more widely available to the public and to Facebook’s business partners.Former FTC Chair John Liebowitz said at the time, “Facebook is obligated to keep the promises about privacy that it makes to its hundreds of millions of users. Facebook's innovation does not have to come at the expense of consumer privacy. The FTC action will ensure it will not."When Facebook proposed to acquire WhatsApp in 2014, EPIC and CDD said the FTC must protect the privacy of WhatsApp users. The FTC said that WhatsApp must continue to honor its privacy promises to consumers.The FTC warned, “If the acquisition is completed and WhatsApp fails to honor these promises, both companies could be in violation of Section 5 of the Federal Trade Commission (FTC) Act and, potentially, the FTC's order against Facebook.”The Federal Trade Commission has previously undertaken investigations against many firms that have engaged in unfair or deceptive trade practices.The Electronic Privacy Information Center (EPIC) (link is external) is a public interest research center in Washington, DC. EPIC was established in 1994 to focus public attention on emerging privacy and civil liberties issues and to protect privacy, freedom of expression, and democratic values in the information age. EPIC maintains one of the most popular privacy web sites in the world - epic.org (link is external) - and pursues a wide range of program activities including policy research, public education, litigation, publications, and advocacy. The Center for Digital Democracy (CDD) is recognized as one of the leading consumer protection and privacy organizations in the United States. Since its founding in 2001 (and prior to that through its predecessor organization, the Center for Media Education), CDD has been at the forefront of research, public education, and advocacy protecting consumers in the digital age.REFERENCESEPIC/CDD, In the Matter of WhatsApp: Complaint, Request for Investigation, Injunction, and Other Relief (Aug. 29, 2016),https://epic.org/privacy/ftc/whatsapp/EPIC-CDD-FTC-WhatsApp-Complaint-20... (link is external)FTC, “Enforcing Privacy Promises” (2016),https://www.ftc.gov/news-events/media-resources/protecting-consumer-priv... (link is external)FTC Press Release, “FTC Notifies Facebook, WhatsApp of Privacy Obligations in Light of Proposed Acquisition” (Apr. 10, 2014),https://www.ftc.gov/news-events/press-releases/2014/04/ftc-notifies-face... (link is external)FTC Letter to FB and WhatsApp, "Letter From Jessica L. Rich, Director of the Federal Trade Commission Bureau of Consumer Protection, to Erin Egan, Chief Privacy Officer, Facebook, and to Anne Hoge, General Counsel, WhatsApp Inc.” (Apr. 10, 2014),https://www.ftc.gov/news-events/press-releases/2014/04/ftc-notifies-face... (link is external)FTC, "Facebook Settles FTC Charges That It Deceived Consumers By Failing To Keep Privacy Promises” (2011),https://www.ftc.gov/news-events/press-releases/2011/11/facebook-settles-... (link is external)FTC Consent Order with FB (2011),https://www.ftc.gov/news-events/press-releases/2012/08/ftc-approves-fina... (link is external)EPIC, In re WhatsApp,https://epic.org/privacy/internet/ftc/whatsapp/ (link is external)EPIC, In re Facebook,https://epic.org/privacy/inrefacebook/ (link is external)###
  • Blog

    DoJ and FCC Regulators Must Scrutinize Verizon/Yahoo deal

    Need 21st Century Safeguards for Big-Data-driven digital media mergers

    Statement of Jeff Chester, CDD executive director: Regulators, including the DOJ and FCC, must prevent Verizon from taking anticompetitive and unfair advantage of its broadband ISP bird’s nest view of what their subscribers and consumers do—online and off. The proposed takeover of Yahoo’s core digital data advertising business, when combined with the capability to gather information from its wireless devices, broadband networks, and set-top boxes, gives it control over the key screens that Americans use today. Verizon has already supercharged its use of “Big Data” tactics to monitor their customers and online users, including through its recent shopping spree that includes AOL and Millennial Media (and also enables it to manage part of Microsoft Advertising’s consumer data targeting operations). Verizon’s ability to track a single person across their devices, when they are in a store, at home, work or school, and connect the digital dots to know whether they are now on their mobile phone or home watching TV, is a threat to the privacy of Americans. Regulators should closely scrutinize the Yahoo dea to prevent anticompetitive practices related to Verizon’s ability to leverage its mobile and geo-location consumer data. The FCC should also impose strict safeguards that prevent Verizon from combining Yahoo data with what it already knows about its customers and consumers. The FCC should also quickly enact its proposed consumer privacy rules for broadband ISPs. As broadband network monopolies such as Verizon merge online ad giants, new threats to consumer privacy emerge. That’s why action of FCC Chairman Wheeler’s privacy proposal is required. The Obama Administration and the FCC must ensure that deals like Verizon/Yahoo don’t further erode the little privacy Americans enjoy today when they use digital media. **** For background on Verizon’s use of data, see the section in our recent report: https://www.democraticmedia.org/article/big-data-watching-growing-digita... also, to see Verizon’s recent growing capabilities to use our geo-location and app data, note from Millennial Media 10 k 2015 (that company now owned by Verizon) My bold: Our robust data management platform, or DMP, allows us to access, analyze and utilize the large volumes of data we possess. This data includes location, social, interest, and contextual data, as well as the insights we derive from measuring campaign effectiveness—providing a unique, multidimensional profile of individual consumers. To date, we have developed more than 700 million active server‑side unique user profiles, over 60 million of which link multiple mobile devices and PCs to a single specific user on an anonymous basis. These user profiles, combined with third party data from our data partners, enable us to deliver more relevant, engaging and effective advertising to our advertising clients. Our data asset also allows us to measure the impact of mobile advertising on consumer engagement, intent and action. We have developed a suite of solutions which measures several different areas of mobile advertising impact. As of December 31, 2014, our platform reached more than 650 million monthly unique users worldwide, including over 175 million monthly unique users in the United States alone. Approximately 60,000 apps and mobile sites are enabled by their developers to receive ads delivered through our platform, and we can deliver ads on over 9,000 different mobile device types and models. While averaging more than three billion ad requests daily throughout 2014, in the last two months of 2014, our platform typically handled over nine billion ad requests daily, including requests received through our supply side tool, and requests received through third party platforms and processed by our programmatic buying tool.
  • News

    EU data protection rights at risk through trade agreements, new study shows

    Strong Safeguards on Privacy and digital-consumer Protection Required

    Researchers of the University of Amsterdam’s Institute for Information Law (IViR) have published an independent study today commissioned by BEUC (link is external), EDRi (link is external), CDD and TACD (link is external). The study shows that the European Union (EU) does not sufficiently safeguard citizens' personal data and privacy rights in its trade agreements. Modern digital markets rely on the processing of personal data, but regulations on how to protect these differ widely from country to country. A new generation of trade agreements increasingly allows unrestricted data transfers, including personal data, between countries. This ground-breaking studysheds light on how trade agreements – for example, the future EU-US trade deal (TTIP) –treat personal data and privacy. By looking at both EU and international law, the researchers conclude that the EU should protect its citizens’ personal data, and prevent their privacy from being weakened in trade agreements. To do so, the EU must take action to safeguard its rules on data protection from legal challenge by its trade partners. “It’s unacceptable that the EU’s privacy and data protection rules could be challenged through trade policy. Trade deals should not undermine consumers’ fundamental rights and their very trust in the online economy. We’re pleased to see this study clearly echoing the European Parliament’s call to keep rules on privacy and data protection out of trade agreements,” Monique Goyens, Director General of The European Consumer Organisation (BEUC), commented. "The EU has the responsibility to safeguard people's rights to privacy and data protection in trade agreements. The European Union has done a great job at setting high standards for these fundamental rights. This study shows how to ensure these high standards can be maintained when trade agreements are negotiated", said Joe McNamee, Executive Director of European Digital Rights (EDRi). "The United States is aggressively pushing for a trade deal with the EU that would permit the unprecedented expansion of commercial data collection, threatening both consumers and citizens. America’s data giants want the TTIP to serve as a digital `Trojan Horse’ that effectively sidesteps the EU’s human-rights-based data protection safeguards. This new study is a wake-up call for policy makers and the public: any trade deal must first protect our privacy and ensure consumer protection," added Jeffrey Chester, Executive Director of Center for Digital Democracy (CDD). "The EU’s opaque and inconsistent system of granting third countries so-called ‘adequacy’ status for transferring personal data of its citizens makes it vulnerable to legal challenge by trade partners. This is an important finding of this study, and particularly relevant in the week when the EU-US much-criticised Privacy Shield, is likely to be approved. The EU must not make some partners more equal than others when deciding on the adequacy of their data protection laws", said Anna Fielder, Senior Policy Advisor of the Transatlantic Consumer Dialogue (TACD). Note to editors: BEUC, the European Consumer Organisation, acts as the umbrella group in Brussels for its 42 national member organisations. Its main task is to represent these members at the European level and defend the interests of all Europe’s consumers. BEUC has a special focus on five areas identified as priorities by its members: Financial Services, Food, Digital Rights, Consumer Rights & Enforcement and Sustainability. European Digital Rights (EDRi), is an umbrella organisation of 31 civil and human rights organisations from across Europe. Our mission is to promote, protect and uphold civil and human rights in the digital environment. The Center for Digital Democracy (CDD), a U.S.-based NGO, works to protect the privacy and welfare of the public in the “Big Data” digitally driven marketplace. By combining advocacy, industry research, coalition- building, and media outreach, CDD helps hold accountable some of the most powerful forces shaping the destiny of the world—especially those companies that dominant the global Internet landscape. The Transatlantic Consumer Dialogue (TACD), is a forum of over 70 EU and US consumer organisations established in 1998 with the goal of promoting the consumer interest in the US and EU policy making.
    Jeff Chester
  • We the undersigned privacy scholars support the proposal of the Federal Communications Commission to apply and adapt the Communications Act’s Title II consumer protection provisions to broadband internet access services. We commend the Commission’s much-needed efforts to carry out its statutory obligation and to protect the privacy of broadband internet access customers. We agree with the Commission’s proposal and affirm the importance of giving consumers effective notice and control over their personal information by strengthening consumer choice, transparency and data security. In particular, we support the Commission’s proposal to require affirmative consent (opt-in) for use and sharing of customer data for purposes unrelated to providing communications services. As scholars who have studied, researched, taught, and thought about privacy in depth from a variety of perspectives, we believe it is important that Americans have their privacy protected as they access, use and reap the benefits of the internet, the most fundamental communications network of our times. Privacy is a core human need, and citizens should be able to access the internet without the fear of being watched or of having their data analyzed or shared in unexpected ways. Privacy protections are a vital part of life for free citizens in a democratic society, and make society as a whole more vibrant, equitable and just. There are many ways our privacy is under assault in our age of fast-moving technology, which makes it all the more important that we protect that privacy in our bedrock communications system. We welcome innovation and technological progress but do not believe in the necessity to advance them at the expense of privacy. Our fundamental right to privacy should not be sold off for short-term gains, and thus we urge the Commission to adopt its proposed rule, which would significantly advance privacy online. [see signatories in attachment]
    Jeff Chester
  • Alvaro Bedoya, Center for Digital Democracy, Common Sense Kids Action, Consumer Action, Consumer Federation of America, Consumer Watchdog, Privacy Rights Clearinghouse, and U.S. PIRG The “Privacy Best Practice Recommendations for Commercial Facial Recognition Use” that have finally emerged from the multistakeholder process convened by the National Telecommunications and Information Administration (NTIA) are not worthy of being described as “best practices.” In fact, they reaffirm the decision by consumer and privacy advocates to withdraw from the proceedings. In aiming to provide a “flexible and evolving approach to the use of facial recognition technology” they provide scant guidance for businesses and no real protection for individuals, and make a mockery of the Fair Information Practice Principles on which they claim to be grounded. That is not surprising. It was clear to those of us who participated in this process that it was dominated by commercial interests and that we could not reach consensus on even the most fundamental question of whether individuals should be asked for consent for their images to be collected and used for purposes of facial recognition. Under these “best practices,” consumers have no say. Instead, those who follow these recommendations are merely “encouraged” to “consider” issues such as voluntary or involuntary enrollment, whether the facial template data could be used to determine a person’s eligibility for things such as employment, healthcare, credit, housing or employment, the risks and harms that the process may impose on enrollees, and consumers’ reasonable expectations. No suggestions are provided, however, for how to evaluate and deal with those issues. If entities use facial recognition technology to identify individuals, they are “encouraged” to provide those individuals the opportunity to control the sharing of their facial template data – but only for sharing with unaffiliated third parties that don’t already have the data, and “control” is not defined. Just as there is nothing that “encourages,” let alone requires, asking individuals for consent for their images to be collected and used for facial recognition in the first place, there is nothing that “encourages” offering them the ability to review, correct or delete their facial template data later. The recommendations merely “encourage” entities to disclose to individuals that they have that ability, if in fact they do. Further, if facial recognition is being used to target specific marketing to, for example, groups of young children, there is no “encouragement” to follow even these weak principles. There is much more lacking in these “best practices,” but there is one good thing: this document helps to make the case for why we need to enact laws and regulations to protect our privacy. If this is the “best” that businesses can do to address the privacy implications of collecting and using one of the most intimate types of individuals’ personal data – their facial images – it falls so short that it cannot be taken seriously and it demonstrates the ineffectiveness of the NTIA multistakeholder process.
  • Blog

    AT&T: See databrokers they use in attached doc. "Best Practices"

    How to optimize results on this groundbreaking platform

    Addressable TV was launched in 2012 by DIRECTV. Multi Video Program Distributors (MVPDs), such as DIRECTV, are currently the only entities offering true Addressable TV due to required access of both the video distribution system and data center. MVPDs offer Addressable TV in the ad breaks they receive from program networks, such as ESPN and CNN, as part of their carriage agreements. Currently, four MVPDs (DIRECTV, DISH, Comcast, and Cablevision) offer Addressable TV and that footprint is set to grow to 40 million households by end of year1. With AT&T’s acquisition of DIRECTV in 2015, AT&T AdWorks now has the largest national addressable platform, offering Addressable TV advertising across nearly 13 million DIRECTV households out of the 26 million combined DIRECTV and U-verse TV households. In a recent study conducted by Adweek and AT&T AdWorks, a survey of leading marketers indicated that current TV buying (without addressability) isn’t meeting marketing needs and there is both frustration and a desire to reach relevant audiences more effectively. Nearly all respondents agree that there is too much waste associated with TV and that traditional methods of measurement are outdated. As a result, over 80% are shifting TV dollars into digital for greater accountability and effectiveness. However, nearly all agree that TV would be more attractive if they “could target more finely.” As the leader in Addressable TV, AT&T AdWorks has run hundreds of campaigns across a wide array of advertisers and verticals. The purpose of this white paper is to share the learnings from those experiences to inform future campaigns and advertisers – and to demonstrate that TV still remains the most impactful advertising medium made even more effective by addressability. --- For more information, see the AT&T White Paper PDF.